Top Tools Apps Performance in New Zealand Q3 2025

In the third quarter of 2025, the top tools apps in New Zealand showed varied performance trends according to data from Sensor Tower.

NordVPN – fast VPN for privacy from Nord Security saw weekly revenue fluctuate, peaking at around $10K in late July and early September. Weekly downloads hovered around 1.9K, with a slight increase mid-September. Active users peaked at 14.2K in late July, with a notable decline to 10.4K by early September, before rebounding to 14.1K by the end of the quarter.

AVG AntiVirus & Security experienced a revenue increase to $2.3K in early August, followed by a decrease to $1.7K in mid-September. Downloads started at 1K, dropping to 619 by early September. Active users began at 8K, decreased to 5.8K, and then rose to 8.2K by the end of September.

Norton360 Antivirus & Security showed steady revenue growth, reaching $4.7K in early September. Downloads peaked at 1.5K in early August, with a subsequent decline to 882 in mid-September. Active users fluctuated around 7K, ending the quarter at 7.1K.

ExpressVPN: Fast & Secure VPN had a revenue peak of $5.3K in early August, followed by a dip and a rise to $5.2K by the end of the quarter. Downloads declined from 878 to 665 over the quarter. Active users decreased from 3K to 2.5K.

Surfshark: Secure VPN service maintained steady revenue, peaking at $2.6K in early July. Downloads remained stable, averaging around 800 per week. Active users saw a slight increase to 5.9K in early September, ending the quarter at 5.6K.

For more detailed insights, visit Sensor Tower's comprehensive data analysis.